Forbes Magazine named Exxon Mobil the Green Company of the Year for 2009.
Exxon Mobil (the one company whose gas stations I can’t help but actively avoid) has done some serious investing in natural gas. Forbes loves natural gas. And Forbes considers ExxonMobil’s investment the highest impact move any company has made since the beginning of this year.
The imaginary friend on my left shoulder tells me to add Forbes Magazine to CP’s expert database and note their high opinion of Exxon Mobil. They do claim to know what they’re talking about. What they’re presenting is an opinion for which they have a clearly stated reason. It is possible that no other company has done anything as potentially short- to medium-term impactful in 2008. And there’s an agnosticism at the heart of The Carrot Project concept that makes me want to be more inclusive than skeptical.
The imaginary friend on my right shoulder, however, doesn’t like the fact that a magazine historically focused on wealth suddenly considers itself an authority on sustainability.
Anyone have a strong opinion either way? An opinion as strong as The Columbia Journalism Review’s?
Comments
Carl
Aug. 28, 2009
+267
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If you add Forbes as an expert, I’ll be pleased to be the first to give them a big fat downvote.
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Jake
Sept. 28, 2009
+467
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Hahahahahahaha! Sounds like a solid plan.
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Jonathan Melhuish
Feb. 2, 2010
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Yup, I’m with Carl. Add everybody you can find, then we the community can be the judge of what we think of them.
After all, what if I was to stumble across Forbes on my travels and, not knowing anything about them, naively take their opinion into account? Much better if I can glance at CarrotProject and know not to bother reading it :)
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