The Carrot Project

ODE Magazine’s web content people asked me to email them some answers to some questions about The Carrot Project last week. They published them today.

My favorite moment:

If Consumer Reports is a super-efficient, everything-savvy business-mom, The Carrot Project is her smiling, long haired, geeky, idealist cousin.

I actually think we’ll appeal to a much more main stream audience than that comment suggests, but the visual jumped to mind, and I couldn’t resist.

If you want the ODE connection backstory, click here. It’s not the most exciting backstory ever, but I do like the title.