The Carrot Project

So what is the current plan for that research pipeline?

The plan is to recruit sustainability clubs at universities and have them take initial ownership of product categories.

A club at University A, for example, might have an special interest in the social and environmental impacts of dog food production, and they might be willing to figure out:

-which are the high market share, widely available dog food brands, -which of those brands belong to what parent companies, -which brands and companies have been recognized for their crunchiness (by which experts), -what are some particularly exciting non-main stream options, -and what are some aspects of dog food production in general that consumers might want to consider when they make their choices.

I’ve talked to students and clubs at a bunch of schools already. Plenty of interest. Excitement even in a few cases. But no commitment.

We’ll see. I’m asking for a lot. And, so far, I haven’t offered much in return.

The goal is to get this done in as low cost a way as possible, so volunteers is the first option (and university sustainability clubs is the first option within the volunteers category). If volunteers don’t work, we figure something out. Like paying people. Or paying one person.