The Carrot Project

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The Next Big Label?

Today might be an historical day for responsible consumption.

From last week’s Wall Street Journal:

Wal-Mart Thursday will tell suppliers they must calculate and disclose the full environmental costs of making their products, then allow Wal-Mart to distill the information into a rating system that shoppers will see alongside prices for everything from T-shirts to televisions.

The project feels a little less ambitious when you read Wal-Mart’s own words.

But still.

If I manufactured sponges or cookies or tighty whities, and Wal-Mart slapped bad grades on everything I had in their stores, I’d freak out. And then do something about it. Immediately.

So it’s a story to follow. Be awesome if Wal-Mart blogged about it and made the following easy…

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