Here are the world’s 50 most admired (big) companies according to Fortune Magazine’s corporate exec polling.
Fortune considers it “the definitive report card on corporate reputations,” with executives and analysts rating “companies in their own industry on nine criteria, from investment value to social responsibility.”
If The Carrot Project has anything to do with it, a couple of years from now, social responsibility won’t just be an “attribute of reputation.” Crunchiness will be the key determining factor in every other attribute, from investment value to innovation to financial soundness.