From a May 18 Op-Ed in the NY Times…
Dr. Miller [Geoffrey Miller, an evolutionary psychologist at the University of New Mexico] says that much of the pleasure we derive from products stems from the unconscious instinct that they will either enhance or signal our fitness by demonstrating intelligence or ...
more »We’re working on a system that’ll award points to users corresponding with every contribution he makes to the community.
When a user expresses his opinion of an expert or particular expert opinion, either by voting or commenting, we’ll give him points.
When he participates in the feedback ...
more »Speaking of comedy and sustainability…
I found that in a future issue of The New Yorker (May 18), and I clipped the screenshot, illegally, from here.
more »GOOD blogger Cliff Kuang says don’t buy green. He says buy less, and buy long-lasting.
And he takes particular issue with a credit card that offsets CO2 emissions instead of offering bonus miles:
The green credit card really exemplifies the problem. It encourages you to buy more, and salves ...
more »The Carrot Project is working to increase the marketing value of crunchiness.
Think that sounds too cynically capitalist?
Might it chase people away? Should it chase people away?
I hope not. It’s one of the big things we’re trying to do. And I think it’s a good ...
more »Just found out that The Onion asked (and answered) a Carrot-Project-relevant question a little while back:
How Are Corporations Going Green?
Think this kind of thing is helpful in any way? Good publicity for the question? Smiling, laughing, happy connotations for the question?
Or is it trouble? Too sarcastic? Making ...
more »Hugh MacLeod wrote about art, myth, and marketing yesterday.
He says people buy art for the myth, the backstory, the explanation of why it’s awesome to own the art.
And, in Hugh’s words:
We don’t just do this for $40K works of art, we use the some ...
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