The Carrot Project

But Ronnie, only the tiny hands of children can make those delicate stitches required for high thread counts.

Don’t tell me you’re for lower thread counts?

Wiley, you’re fired. And, Ronnie, we’ll throw rugs on the list. Maybe not at the very top. But if rugs are what the people want, then rugs are what we’ll give them. I have no idea what companies make the rugs people buy. I know the carpet industry is a huge one. And I know that Ray Anderson is both a carpet-making executive extraordinaire and one of the most fascinating figures in the sustainable biz movement.