The Carrot Project

Someone told us to call this thing a beta. We say think of it as a puppy. We've taught it not to poop inside, and now we want you to help us teach it to shake hands and open doors and read Shakespeare.

It's a puppy, and it's a brand comparison tool. It's a website we're building to help people consume with a purpose.

We've gathered a handful of information about a handful of businesses. We've identified some of the good things they're doing for the world. And now we're asking you to look at what we've found, add to it, dispute it, and adjust it. We're asking you to help us figure out which businesses consumers should support and why.

Ready?